At Cossette, I revamped TD's Saving & Investing Newsletter to connect better with younger audiences.
My Role
Copywriter
Project Duration
2 Months
Industry
Project Context
Completed during my time at Cossette for TD Bank.
Step into my world of TD emails, where I transform complex financial copy into friendly, customer-facing language. I infuse each email with a touch of personality, making even the most daunting financial information approachable and easy to digest.
The Money Talk
I revamped the Saving and Investing Newsletter into 'The Money Talk' to connect better with younger audiences. I tailored different versions for age groups 18-35, 35-55, and 55+, ensuring each iteration spoke directly to the unique financial needs and aspirations of its intended audience.
Target Audience: 18-35
Target audience: 35-55
Target audience: 55+
