Work

About me

Resume

Work

About me

Resume

At Cossette, I created content for SickKids across email, video, digital campaigns and more. Working across a range of donor communications, I wrote and adapted content designed to engage audiences and bring SickKids’ impact to life.

At Sid Lee, I created content for Maple Leaf Foods across social, web, print and more.

TykeTalk

Tyke Talks is a SickKids video series inspired by TED Talks, giving young patients the opportunity to explain their medical conditions in their own words. As a Copywriter at Cossette, I wrote scripts that transformed their stories and experiences into engaging, accessible narratives designed to connect with donors.


Key Contributions:

  • Scriptwriting & Storytelling – Wrote and refined two patient-centered scripts, ensuring they were engaging, informative, and donor-focused.

  • Strategic Messaging – Crafted narratives that subtly reinforced SickKids’ advanced care while making complex medical topics accessible.

  • Collaboration – Worked with designers, strategists, and stakeholders to align messaging with SickKids’ fundraising goals.

  • Creative Development & Video Direction – Worked on the creative direction for the video, including the set design, to ensure it aligned with the TED Talk-inspired format while maintaining SickKids’ brand identity.


Tyke Talks is a SickKids video series inspired by TED Talks, giving young patients the opportunity to explain their medical conditions in their own words. As a Copywriter at Cossette, I wrote scripts that transformed their stories and experiences into engaging, accessible narratives designed to connect with donors.


Key Contributions:

  • Scriptwriting & Storytelling – Wrote and refined two patient-centered scripts, ensuring they were engaging, informative, and donor-focused.

  • Strategic Messaging – Crafted narratives that subtly reinforced SickKids’ advanced care while making complex medical topics accessible.

  • Collaboration – Worked with designers, strategists, and stakeholders to align messaging with SickKids’ fundraising goals.

  • Creative Development & Video Direction – Worked on the creative direction for the video, including the set design, to ensure it aligned with the TED Talk-inspired format while maintaining SickKids’ brand identity.


Tyke Talks is a SickKids video series inspired by TED Talks, giving young patients the opportunity to explain their medical conditions in their own words. As a Copywriter at Cossette, I wrote scripts that transformed their stories and experiences into engaging, accessible narratives designed to connect with donors.



Key Contributions:

  • Scriptwriting & Storytelling – Wrote and refined two patient-centered scripts, ensuring they were engaging, informative, and donor-focused.

  • Strategic Messaging – Crafted narratives that subtly reinforced SickKids’ advanced care while making complex medical topics accessible.

  • Collaboration – Worked with designers, strategists, and stakeholders to align messaging with SickKids’ fundraising goals.

  • Creative Development & Video Direction – Worked on the creative direction for the video, including the set design, to ensure it aligned with the TED Talk-inspired format while maintaining SickKids’ brand identity.


Script #1: Owen

Final Video: Owen

Script #2: Zahra

Final Video: Zahra

Final Video: Zahra

Outcome

  • Two Compelling Scripts - Crafted engaging patient stories that balanced emotion and scientific accuracy.

  • Enhanced Donor Connection - Created narratives that highlighted the tangible impact of monthly donors.

  • Broadened Representation - Introduced a new doctor-patient dynamic in the video that we previously had not explored, as well as diverse patient experiences.

Lessons Learned

💡 The Power of Simplicity: Even complex medical topics can be made accessible with the right storytellingapproach.


💡 Balancing Emotion & Information: Too much sentimentality can overshadow the science; the key isfinding the right mix.


💡 Creative Constraints Drive Innovation: Staying within brand guidelines while refreshing the format led to a more refined final product.


© Kristina Brown 2026

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